Wish We'd Thought Of That

Five innovations so good we secretly wish we'd thought of them first.


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It’s no secret that rents in large cities are getting more expensive every year. From London to New York and Toronto, saving up a security deposit is a big hurdle for people. Rhino a New York based start-up founded in 2017 has created a simple, but effective solution. Tenants pay Rhino a nonrefundable monthly fee (about $13 for a $3,000 a month apartment) instead of a deposit and Rhino insures the apartment, paying the landlord for any damages. To date Rhino has saved renters over $100m in deposits across the USA. The start-up is working on generating political support for policies that would require landloards to accept alternatives to security deposits.




Retail is on its last legs isn’t it? No one goes to department stores anymore do they? Questions I am sure Matt Alexander and Mark Masinter were asked frequently when they first launched Neighborhood Goods in 2017. The Texas-based business bills itself as a “new type of department store”. Neighborhood Goods aims to create large spaces where dozens of brands, many of them up-and-coming or born on the internet, can sell merchandise on a rotating basis. Their first location opened in Plano Texas with another one due to open in New York by the end of the year. The store includes companies like Dollar Shave Club, men’s clothing brand Buck Mason and women’s shoe company Rothy’s. The store also holds weekly events like workout classes, gardening workshops and taste testings, all with the goal of creating an environment where consumers can spend time and discover exciting new brands.




Recently we’ve seen people around the world making their voices heard to demand action on climate change. Founded in Switzerland by engineers Christoph Gebald and Jan Wurzbacher, Climeworks captures CO2 from air with the world’s first commercial carbon removal technology. Their innovation filter system allows them to physically remove any organisation’s or individual’s past, present and future CO2 emissions and clean the air to re-release it. They work with large companies to reduce their climate impact and have recently launched a consumer offering that allows people to turn their travel emissions into a stone!




As people look to live healthier lives, the demand for alcohol free beers and spirits continues to boom. Drinking rates among adults are at their lowest in 18 years and a quarter of 16-24 year olds do not drink alcohol. Enter Seedlip, the world’s first distilled non-alcoholic spirit. The first batch stocked in London department store Selfridges sold out in three weeks, the second in three days, the third in 30 minutes. Developed and created by Ben Branson, using herbal remedies and distillation techniques that date back to the mid-16th century, Seedlip has become the leader in the high-quality, no-alcohol spirits category.


Words by Cameron Maxwell

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